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The adidas Ultra Boost Story Kicks Off
What exactly goes on with an athlete's foot when they're running? The Ultra Boost was launched in 2015 after the company's lab techs spent an intensive period of research trying to answer that question. Following the sort of exhaustive stress tests and computer modelling that's usually conducted on sports cars and jet engines, adidas released a sneaker that promised unheard of comfort levels, plus 20% per cent more energy with every stride. No wonder the Ultra Boost quickly became one of the most sought after high-performance trainers out there.